Look at someone’s shoes to determine how well-groomed they are. A person’s shoes reveal a lot about their preferences, activities, and sense of style. We frequently dress in a way that gives the impression that we are brighter, more successful, laid-back, or more adventurous than we really are. Our shoes, however, give a true picture of the person and provide a wealth of information.
Website footers, like shoes, provide us a glimpse into the firm behind the site. The footer frequently establishes the overall tone of the website and performs both utilitarian and brand-specific tasks. Undoubtedly, one of the most underrated parts of any website is the footer. You are aware of how frequently visitors scroll to the bottom of a page if you have ever taken an eye-tracking test.
What makes a great footer?
Your footer needs to be reliable, predictable, and most importantly, it shouldn’t be too small.
There are various footers that are utilized depending on the goals and target audience of the website. There are some typical components that you need to exclude. It’s possible that what works for one project won’t for another.
Consider Including Your Logo
Adding the logo in the footer of your website is a brilliant way to remind the user which site they’re browsing.
Add a Clear Call-To-Action(CTA)
Every page on your website needs a call to action (CTA) to direct visitors through it, ideally following the path of your sales funnel. Include a CTA in your footer in addition to page-specific CTAs. The CTA must be a relevant call to action for each page because your footer will be the same across all of your pages (even the terms or privacy statement). It can be a great way to collect leads as well.
Add Legal Bits
Legal disclaimers are frequently unnecessary on websites since they simply restate the rights that users are already entitled to under the law. (If you’re doing business elsewhere, though, statutory rights may vary.) If you’re collecting user data, even through analytics, the footer is a sensible place to link to your privacy statement. But you should also include a link to it on any forms that ask for information. If you’re creating a website for a highly regulated industry, like gaming or the pharmaceutical industry, it might be a good idea to include a liability disclaimer. Whether your client is a licensed professional or a member of a trade association should be indicated in the footer.
Add Contact Information
Giving users a physical point of contact has two advantages: it can improve your local SEO and give users more confidence. Customers want to see a phone number, opening hours, and even a map to a physical location even if they never use them. We presume that someone, somewhere, has thoroughly examined brick-and-mortar enterprises, so these things feel fundamentally more trustworthy.
Let people know how long you typically take to react to their questions. Be truthful; it’s better to underpromise and overdeliver than the opposite. Including your social network links in your footer is agreat method to feature them on your page without redirecting visitors. Iif you manage social media accounts. (Only hyperlink to pages on social media that you update frequently.)
Add Useful Links
Designers have a tendency of using the footer as mega map of the website and linking all the pages of the website there. The thing is that adding links to the footer was means you want to guide them not confuse. Add only the links to the pages you think is most useful for the users. For instance if you’re a service provider than you can add links to your service pages that the visitors will find it easier to navigate the service that they’re looking for.
