Lead generation is a hefty process. It requires time and dedication. But there are also ways to automate the process. In this post, we’ll discuss 7 ways you can utilize to automate your lead generation process and their pros and cons.
1. Seller Leads Providers
One of the easiest methods to automate your lead generation process is to involve a 3rd party lead provider. Utilizing 3rd party lead providers doesn’t require your involvement. Everything is handled by the lead provider, from generating leads to qualifying them. All you have to do is work them out and covert.
Generally, for a monthly fee, you can get an estimated number of leads from your lead provider. HouseCashin & Real Estate Bees are quite reliable lead providers in the market and they provide tailored solutions to real estate professionals, there are many other lead providers out there but before choosing one you should always give a background check, and make sure they’re reliable enough because some of them provide outdated or not motivated leads.
Pros
Lead Generation On Autopilot
Lead Flow Is Constant
Scaleability and downgrading are instant
Customer Support
Cons
The payment is ongoing
You don’t have
2. Bandit Signs
Old but still a classic way to generate qualified leads. After placing the bandit sign in a traffic area, it’ll start working as a mini billboard that’ll get you inbound leads. The trick here is to design a very catchy sign with a concise and easy-to-understand message, such as “Sell your house fast as is”, “We buy a house for cash” etc, and add contact information so that people can reach out to you.
Even though Bandit signs is a very old-school method, it still creates less annoyance than most other old-school methods as it’s not causing much disruption and you don’t have to reach out to people to annoy them personally. Most people will see it and ignore it if it doesn’t serve them any purpose, only motivated will see it as a prize.
Pros
Inexpensive
The message is displayed 24/7
You can target specific areas
Cons
Time-consuming to put an adequate amount
Banned in some locations
Possibly of getting fined
3. Your Own Website
Having a website for your business at this age is a no-brainer. You should and must have a website to display your business out there on the internet and with the right kind of optimization your website can become a lead generation machine, imagine your website popping up on the first page of google when people look for home buyers on the internet. Yes, that’s how your own website can generate qualified seller leads. (Website & SEO service can be linked here)
Pros
Can turn into a passive lead generation platform if done right
A sensible amount of maintenance is required (depends on your needs)
The room for growth is unlimited
Cons
You need to invest your time to properly design web pages
Requires SEO and Content generation knowledge
Might get costly (depending on your needs)
4. Free/Low-Cost Online Adverts
The classified online ad platforms are a great place you can generate free motivated leads Craiglist is one of the most established websites of this kind.It has a very easy interface and even lets run free ads that can stay up to 7-45 days. All you have to do is repost and renew your ad.
Pros
The process is easy and quick
Lower to no cost ($5 per ad in the real estate service section)
Cons
The ads are no-frill
It May does not cover smaller Cities
5. Paid Online Adverts
Another great way to generate automatic leads is paid online advertising. Popular advertising platforms like Facebook, Google, etc can be great places to start, and each platform has its own advertising methods and will offer analytics that you can use to measure the success of your ads. This way you can generate leads without even getting in touch with people. The advertisement will be shown to the right people according to the audience that you target and you can qualify lead on your landing. The next thing you have to do is either create a gateway for them to reach out to your directly or create a gateway for yourself to reach out to them.
Pros
Advance targeting options
The pre-qualified warm lead generation process
Everything is measurable
Cons
Can be costly for new users
Requires ongoing monitoring and management
(Digital marketing service can be linked here)
6. Create relationships to get referrals
Building trusting relationships is a great way to get referrals. The deeper your connections are the more likely they’ll refer to you. Chances are you already have an existing connection with real estate professionals who are serving various different aspects of the real estate industry. All you gotta do is emphasize it more and make the list bigger. Usually, a quick conversation about referring leads to you is enough as long as you have something to offer in return, it can be a referral fee or it can be any other benefits that you see fit.
But building relationships take time and if you already don’t have enough connections yet, you should start working on building a big network, by reaching out to them through emails, cold calling, or on professional platforms such as LinkedIn. Once you build a wide network, your referral partners will be working on your behalf on their journey, generating leads for you.
Pros
Referrals mean built-in trust
Leads are mostly sales-ready
You have your ambassadors to spread your word.
Cons
It takes time to build a relationship
You may not get immediate result
It takes dedication, and time to manage and keep partnership relations going
Assign Someone With Seller Lead Generation
The method is completely different than collection leads from online real estate investor lead sources as you have complete control over the whole process. You can assign someone from your team to do that or you can outsource the whole seller lead generation process. You can have them thoroughly inspect public records and MLS to locate distressed property owners and the next thing you want them to do is to skip trace and get information about those and you can then cold call them or even have your assignee take care of that as well, and have them verify and qualify the leads and they can schedule in-person or phone call appointment with when the lead is ready
Pros
Requires zero to no management if they’re experienced
You can take advantage of someone else skills
Frees up generous chunks of your time
Cons
Requires effort to find a reliable assistant or team of assistant
Costs are ongoing
