The look, vibe, and voice your company echoes are how the general public knows what your company is. It has the power to transform your company into an established brand and if done correctly a graphics designer can create a unique identity for your brand and get your brand better exposure and visibility. They can make people believe that your company and what your company is doing is legit.
In the case of advertising what’s the thing that comes to your mind? Capturing the attention of your audience right? But your advert creative looks like a 4-year-old’s drawing. You definitely need to work on the creative part of your company.
It’s completely understandable that not everyone is born with a creative mind and that’s ok. You don’t need to do everything on your own. This is where a graphics designer comes into play. All industries need designers for various purposes. Now whether you wanna hire someone in-house, or freelancer, or an agency completely depends on your needs.
The role of Graphics Designer
Graphics designers is responsible for all aspects of visual communication of a company. It can be photo editing, image manipulation, business cards to web design, UX/UI design, Prototypes, etc. The field of graphics design is very broad and one designer being an expert in all is likely to be found. The specific role of a graphics designer depends on the needs of the company and the expertise of the designer, it can be full-time image editing UX/UI or any other aspect of graphics designing.
What’s an In-house Graphics Designer?
An in-house graphics designer typically works in the creative and marketing department of a company. If your company is in the creative industry or a media-based company for instance if it’s a TV channel or news portal or similar then hiring an in-house designer or a team is the best option for you because your creativity is higher than in any other industry.
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Well if your company is not always in high need of creative designs then hiring an in-house team or designer is probably not the best option, but then again it all depends on your preference and needs.
When it comes to efficiency the word that plays music to the ear of most companies is outsourcing. Now when it comes to Graphics designing outsourcing can be done in two ways. Number one you can hire a freelance designer, number two you can hire an agency. In the end, it comes down to the scale of your needs. Both options are good. Both agencies and freelancers can be highly experienced and can potentially possess a wide set of design skills.
What’s a Freelance Graphics Designer?
What comes to your mind when you think of a freelance Graphics designer? Probably Solo hardworking, one-man army type of person right? In fact, they’re that. In the case of experience, it may vary. Usually, a freelancer may specialize in one or more types of design. As freelancer gets to work with various brands and companies their knowledge base is much broader than a typical in-house graphics designer. But it also depends on the particular area they’re experts in because Graphics designing is a very broad field. So if your creative need is very niche or if you need someone for a very short and small project then a freelance graphics designer is your go-to option.
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What’s a Design Agency?
A design agency is an established organization itself that focuses on providing high-quality design services to its clients. A design agency has a large number of designers as employers specializing in different types of design areas. This means they’re highly flexible and will usually provide almost all aspects of designing services.
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Now that you know all the advantages and disadvantages of hiring in-house or outsourcing graphics design. You’ll be able to decide better which one fits your needs.
Should you outsource graphics designing?
So if you’re ready to amplify your brand with graphics designing you may consider outsourcing the work. Rather than hiring, building, and retaining in-house employees, outsourcing can be a great alternative. In Fact outsourcing graphics designing services has more advantages than disadvantages. Here are a few reasons why you should consider outsourcing your graphics design
The advantages of graphics designing
Accelerated Workflow
One of the perks of outsourcing is the work speed can be increased, as these designers are highly experienced professionals. You can have multiple experts working on multiple projects at the same time and get things done in an ample amount of time.
Cost Effectiveness
Increasing employees in your company not only increase your expenses but also your responsibility. Hiring in-house designers can be expensive and hiring the right talent that fits your needs can be challenging, other than that you also need to retain them, and invest in workplace real estate, workstations, software, and whatnot? But if you outsource almost half of these hassles can be cut down.
Embrace New Idea
Graphics designers help with ideas outside the box. As a full-fledged brand it’s possible that you might be stuck with a certain set of ideas but when you outsource you’re letting an outsider in and an outsider’s perspective can possibly generate even better ideas leading to even better designs.
Things To keep in mind Before You Start Outsourcing Your Graphics Design
Outsourcing your graphics designing needs is a great choice and it seems so easy that you wanna get straight into it right? Before jumping to the conclusion there are certain things that you need to consider before starting outsourcing graphics designing
Set Goals
Set your goals and get a clear picture of what you trying to achieve. Understand your needs and define what outcome you looking to achieve. For instance, are thinking of getting designs for your adverts? What volume of designs do you want? What ideas do you already have established that you’re thinking to implement? Ask yourself these questions, and get a clear picture.
Budget
Its a no-brainer. You definitely need a budget. After setting the goal you’ve specified your needs and the volume does some market research. Get the idea of how much it’d cost, do the maths, and decide.
Communication
Communication is important and if you thinking of outsourcing it can potentially become a challenge. So, define the channels of communication very clearly and also define your communication preference. Ask yourself questions like how often do you want the designers to check in with you? Setting ground rules for communication channels will save you a lot of hassle.
Management
Onboarding and coming to the same page will take time but how your project will run out highly depends on who’ll manage the designer, if you’ve hired an agency then your pain is halved already because the agency already has their management system established but on the other hand if you’ve hired freelancers than you need to come up with management plan so that the project runs smoothly.
