Here are a few reasons why Graphics designing is important for any business
Before getting into the various types of graphic design there is we should learn more about what graphics design enables us to do and how we can utilize this for our benefit.
Extend Sales Volume
Attractive design can potentially generate interest in the product. With the power of effective graphics designing, you communicate with your customers through your product and increase the reliability of the product and make customers trust your brand. This way you can extend your sales volume with visual communication.
Capture Attention
As technology is getting more advance every day and more accessible to people, the marketing strategy of businesses is also changing within. Brands are now constantly competing to capture the attention of their customers online and to do so quality design is a must.
Creat Brands That People Remember
You definitely want your customers you remember your brand, but how can they remember your brand? Have you ever thought about it? Think about some of the world’s biggest brands such as Nike, Apple, Google, Microsoft, etc. Some of them may deliver services to people every day but all of them have one thing in common their unique Logos that include hidden messages relating to their products. A logo is the identity of a brand because your brand is not a person it doesn’t have any face, that’s why a logo is an identity that’ll make people recognize, differentiate, and remember your brand.
Create Effective Relationships
In case business making a good impression at the first chance is crucial because not everyone gets a second chance to make an impact. For instance, let’s say you’re an eCommerce business owner. So what’s the first thing your customers will see when interacting with your business? The answer is your website. Since your business is online your website is your salesperson. Now ask yourself questions like, who is an ideal salesperson? How he/she should dress up? How should they speak with your customers so that they can successfully delight them? Did you get the answers? If yes, then you’ve already realized how important the design of your website is.
Whether you’re thinking about becoming a successful graphics designer or you’re looking for a graphics design service. You must get a good idea about the types of graphic design there is.
Here are 11 types of Graphic Design Services That You Should Be Aware Of
Corporate Graphics
The term Corporate Graphics is much less understood than terms like “Diffentiator” or “Brand Recognition”. Corporate Graphics or design is much broader than these two terms. Businesses of any size have a story to tell and messages to convey and Corporate Graphics is a way to do that with consistency. It covers two main factors
- Design (Logo, Colors, Typography)
- Strategy (Branding)
Publication Graphics
Publication graphics is all the design that require when publishing content. It’s a thoughtful and strategic process of putting visual elements together establishing consistency and unique identity to the materials. Some examples are:
- Newspaper
- Magazines
- Directories
- Reports
- Book Cover
- Newsletters, etc
Package Graphics
A package is no longer a vessel to protect a product. It became a way to attract and communicate with your customers and effective design lets you do that. If done right the package of your product has the potential to boost your sale.
Advert Creatives
Advert Creative refers to the visual components used to advertise your product or service. The advertising industry is competitive and it’s no longer limited to TV commercials businesses are now regularly competing with each other in online advertising to get their brand more exposure and the basic purpose of an ad is to capture the attention of your customer so if your ad creative looks like 4 year old’s drawing you’re should consider getting this service.
Website Design
At this point, you’ve already realized that your website is your digital salesperson. As you’ve earlier your website needs to have the characteristics of the ideal salesperson and to do that a graphics designer is a crucial player.
Mobile App Design
People of the whole world spend almost 3 hours 15 minutes and people in the US spend 5.4 Hours a day on their phones on average. The mobile industry is growing exponentially and business is sharing their service and content through mobile apps having a mobile app with a great design will differentiate your brand from the others.
Brochures
A brochure can be and is a marketing tool for any business if created correctly it not only provides information but also drives people to your business. So, you must make sure the design of your brochure is attractive enough that makes people decide to pay your business a visit.
3D Graphics
Nowadays 3D Graphics has become very popular. All most all industries are utilizing this aspect of graphic design. To convey messages about complex and technical the most approach is 3D design. Other than that 3D design is also used to design product prototypes.
Motion Graphics
A very popular nowadays function, motion Graphics are also known as motion graphics design is a subdivision of graphics design that uses the principle of graphics design in video production, filmmaking, and other evolving parts of visual media, It is the art of graphics that uses pieces of animation to create an illusion of motion.
Stationary Graphics
Other than Logo the best way to popularize your brand is having stationeries with a great design that consistently resonates with your brand’s style or voice. Be it dairies, envelopes, business cards, etc. This can be a great way to show professionalism and make a great first impression on your clients.
T-Shirt Design
When it comes to marketing most businesses go with expensive options such as TV commercials, newspaper ads, etc. But the expensive solution doesn’t always yield the best result. On the hand, you can the identity of your brand out there in the world directly to the hands of customers with a custom-designed T-Shirt. They’ll carry your brand’s logo and message more casually. You can also potentially sell these T-shirts as well.
The End Note
By now you may have already realized that there’s so much in graphics designing than just logos or banners. It requires a systematic process and the art of graphic design has a purpose to be with. Knowing the types of graphic design can help you understand the right experts for your business.
