The web design shouldn’t just make a website look beautiful but also should make it engaging enough that can capture the attention of your visitors, in order to explore around and spend more time or lead to them convert.
Have you even gave a deep thought to the social media sites. How people can spend hours after horse on these social sites? What makes them so different that it can be even addictive ? Yes! You got it right, its the psychology behind the web design. The web designers have thought all the possible ways to keep a user occupied in the platforms. Each color, typeface, and blank space has a psychological meaning that aids in attracting visitors to your website. You must use these factors to influence subconscious reactions in order to get the desired action.
How to use psychology in weh design?
Studies show that the components give below can influence psyche of a user
Positioning
Similarity: People People consider related objects to be the same or at least a component of the same idea.
Closeness: Things that are close to each other can be perceived as the part of same group or something bigger.
Continuous: You want your user to move from each element to another continuously leading towards the action you want them to take.
Shapes
Shapes has different subconscious attached to it: For instance Circles and Ovals represents love, unity. Horizontal lines gives the sensation of community and calm, etc.
Color
Colors are one of the key element to capturing attention and can potentially lead to conversion. Besides that color also increases brand recognition. There are somethings that you should consider before choosing the right color for your website
The audience: Different cultures have different association with colors, using the right color for the right audience can make a difference. For instance the color Black respresents sophistication and formality in western culture where as it represents sorrow in asian culture.
The Mood: You can set mood and the vibe by using set of color. Ask yourself question like what do you want create for your visitors should feel clam and relaxed when they visit or should they feel excited and energetic.
The goal: Having a goal in mind helps a lot while choosing colors. For instance if you’re trying to make your visitors fill a form you might wanna use a color that is vibrant and easily catches the eye like red for example.
Typefaces
Using different typefaces can potentially make content interesting but best practice is to avoid changing them extremely. You want to make the appearance interesting but nothing over the top. Other than the appearance fonts can also guide the visitors towards taking specific actions and also you can increase your brand recognition by effectively using fonts
The End Note
To keep your visitor engaged and interested you should keep these factors in while designing your website, rather than just making pretty website without a strategy makes no sense if your visitors come and leave your website.`
